online Workshop launch design

Online Studio Workshops with Alexis Bonavitacola

Squarespace Sales Page Design, Branding, Collateral, Promotional Graphics, Launch Strategy & Consulting, Thinkific Landing Page Design & Technical Setup + Support

Online Studio Workshop: Circles of Love is a self-paced evergreen online workshop where students discover techniques in creating out-of-this-world colorful, abstract paintings on a variety of round disks using alcohol inks, created by artist Alexis Bonavitacola. This is the first online workshop that she will offer, with many coming in the future following the same format.

Launch Results

launch enrollment for workshop #1:

Student enrollment surpassed over 200 students in the first month the online workshop was launched, and will continue to grow as this online workshop is an evergreen offering available anytime for enrollment.

launch revenue for workshop #1:

Enrollment goal was $1,500, with a stretch goal of $3,000. The actual launch revenue for the first month of enrollments was over $7,500.

launch enrollment for workshop #2:

With a goal of 150 students in the first month, and a stretch goal of 200 students in the first month, actual student enrollment surpassed over 200 students in the first DAY the 2nd online workshop was launched, and a total of 275 within the first month.

launch revenue for workshop #2:

Enrollment goal was $11,550, with a stretch goal of $15,400. The actual launch revenue for the first month of enrollments was over $21,175. This will continue to grow as this online studio workshop is an evergreen offering available for enrollment anytime.

launch enrollment for workshop #3:

With a goal of 100 students in the first month, actual student enrollment surpassed over 150 students in the first TWO DAYS the 3rd online workshop was launched, and still climbing. Enrollment surpassed 211 students in the first month, over doubling our launch goal.

launch revenue for workshop #3:

Enrollment goal was $9,700, with a stretch goal of $14,550. The actual launch revenue for the first TWO DAYS of enrollments was approx. $15,000 (surpassed stretch goal). After one month’s time, over 211 students enrolled in this workshop, resulting in approximately $20,500 in revenue so far this year. This will continue to grow as this online studio workshop is an evergreen offering available for enrollment anytime, and is promoted through sales at various times throughout the year.

““When Janessa and I did our first launch, I knew she was someone who I would want by my side to help in all future launches. She made the entire process run smoothly and I am forever grateful for her expertise. “”

— Alexis Bonavitacola, Artist & Online Art Instructor